Who Cares That Twitter Crashed Again Yesterday?

Seriously, did you even notice? According to Reuters, the Twitter outage began around 11 a.m. Pacific time and service had “fully recovered” by 11:47 a.m., the San Francisco-based company said.

Apparently, the Twitter outage occurred just as Twitter co-founder Biz Stone took the stage in Austin, Texas, to speak at the South by Southwest Interactive festival, the annual gathering of tech enthusiasts that helped propel Twitter to national fame in 2007.

Last time, the Twitter outage you didn’t notice briefly occurred on March 2 during the Academy Awards, when the company’s infrastructure was overwhelmed by a flood of tweets and retweets about a “selfie” featuring Oscar show host Ellen DeGeneres and many other celebrities.

The company apologized to its 250 million users in a status blog, saying it had encountered “unexpected complications” during “a planned deploy in one of our core services.” The stock rose as much as 3.7 percent before Twitter confirmed the glitch, but gave up most of the gains to end 0.25 percent higher.

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