MTN Zambia and Kirusa to cut roaming call costs with ReachMe app

MTN Zambia and Kirusa today announced the launch of a new and innovative roaming service for customers travelling outside Zambia for both business and pleasure.

MTN Zambia customers can now download Kirusa’s InstaVoice ReachMe app from Google Play, the Apple Store, and https://go.onelink.me/0Wz6/reachme and start benefiting from the following:

–  A drastic reduction in the cost of making and receiving calls whilst a customer is outside Zambia

– The ability to use their MTN Zambia number anywhere in the world, even where the operator has no roaming partners.

–  The opportunity to buy virtual numbers for the US, UK, Canada, and France (+1, +33 and +44) for just US$1 a month, with additional countries to follow shortly.

These numbers can be used alongside a person’s existing mobile number(s) and activated instantly with no liaison with an operator required. Up to ten numbers can be linked to a person or business – with the numbers able to be used on any device. This eliminates the need to carry additional phones to use multiple phone numbers.

Kirusa’s InstaVoice ReachMe app works by converting regular phone calls into Voice over Internet Protocol (VoIP) calls, allowing users to make or receive such calls within the app. This is useful when a mobile user is roaming, out of network coverage or on flight mode, but with an active data connection. This could be data from a local sim card, roaming data, or a Wi-Fi network.

When a ReachMe call goes unanswered, MTN Zambia customers will receive a Missed Call Alert or Voicemail which can be accessed in the app.

The crucial differentiator to OTT apps such as WhatsApp is that ReachMe doesn’t require both caller and recipient to have the app to connect.  Person A dials Person B’s regular mobile number – and doesn’t know that the call is received in an app by Person B.

MTN Zambia is the first operator in Africa to deploy Kirusa’s InstaVoice ReachMe.

Seun Soladoye, Acting Chief Marketing Officer, MTN Zambia, said:

“ReachMe is a refreshing innovation that solves a pain point for our frequent flyer audience. This app is an outcome of totally re-thinking roaming and, by clever integration with the cloud, drastically minimizes our costs thereby allowing us to roll out attractive roaming packages.”

Inderpal Singh Mumick, founder and CEO of Kirusa, said

“Customers demand higher value, more convenience and lower roaming rates when travelling.  ReachMe delivers on this promise with the number one network in Zambia – MTN Zambia.  I’m delighted that MTN Zambia believes in the potential of voice-over-data solutions, in the context of a world that is increasingly getting connected over cloud.”

MTN Subscribers can download the InstaVoice ReachMe App from the following link – https://go.onelink.me/0Wz6/reachme

Source: Kirusa