Mobile Apps Usage Increased in 2013

We were serious yesterday when we said that you should pay attention to the mobile content revolution. And although there is a forecast predicting tougher business for app developers, statistics reveal that mobile-app use increased 115% in 2013. Nonetheless, according to experts, if you’re looking to make money on mobile apps of your own, your best bet is a freemium model, because who doesn’t love freebies?

From the findings of The Rise of Mobile 3.0, an interesting thing to note is the fact that African markets are leading consumer growth in mobile. Therefore, this effect should spill over into our markets as more people get their hands on smartphones as well. Consequently, app usage is expected to increase with the growing adoption of smartphones among consumers.

The chat below shows relative increases in different app categories in 2013.