Apple WWDC 2015 starts today. What to expect

08/06/201507/06/2015 Sandi

Apple has been making headlines on new products and services it may roll out this year but most of them have been just rumors and speculation. Today, Apple will hold its worldwide developer conference (WWDC 2015), a press event that Apple announces all its latest changes or releases in its iPods, iPhones and iPad devices.

However, there are some topics we expect Apple to address at WWDC 2015 today for all iDevice lovers out there:

Apple Music? Apple might finally reveal its music streaming service that will be powered by Beats Music, which Apple bought from music producer and artist Dr Dre last year. The Wall Street Journal supposes that ‘while it is late to the game, Apple can aggressively push its hundreds of millions of iTunes customers—most with credit cards already registered with the company—to embrace a subscription model on the same devices where they listen to downloaded songs and albums‘. It is expected to cost $10 (roughly ZMW 73) in monthly subscriptions.

Beats co-founders Jimmy Iovine and Dr Dre

Apple Watch: we expect a date of launch and a detailed explanation of the functionalities it will come with, as well as the devices it can connect with.
Apple TV: although this has been turning the rumor mill very fast, we think Apple may delay any announcement on this TV streaming service (which may not even be available to Zambia just yet) as they still have to acquire licenses for operations.
iOS 9: we think they will give an overview of what the next operating system will come with and/or what enhancements have been made to old features. You can read more on the iOS probable functionalities here.
Mac updates: we don’t expect anything that much drastic in terms of updates but there will definitely be a session on ways that Apple has worked to improve its stability and performance, and also its ease of connectivity to other devices for a seamless experience between iDevices.

According to Apple’s blog, WWDC 2015 activities include:

– more than 100 technical sessions presented by Apple engineers on a wide range of topics for developing, deploying and integrating the latest iOS and OS X technologies;

– over 1,000 Apple engineers supporting more than 100 hands-on labs and events to provide developers with code-level assistance, insight into optimal development techniques and guidance on how they can make the most of iOS and OS X technologies in their apps;

– access to the latest innovations, features and capabilities of iOS and OS X, and best practices for enhancing an app’s functionality, performance, quality and design;

– the opportunity to connect with thousands of fellow iOS and OS X developers from around the world;

– a series of get togethers for attendees focused on particular topics with special guest speakers and activities;

– engaging and inspirational lunchtime sessions with leading minds and influencers from the worlds of technology, science and entertainment; and

– Apple Design Awards which recognize iPhone®, iPad®, Apple Watch™ and Mac® apps that demonstrate technical excellence, innovation and outstanding design.

If you have an Apple device what changes would you love to see made by Apple to make it a better product?