Airtel Zambia Launches “Make That Difference” Initiative to encourage children to read
Airtel Networks Zambia Plc has launched the ‘MAKE THAT DIFFERENCE’ initiative as a step to helping improve the reading and writing culture of children in Zambia.
Launching the initiative at its Arcades Retail shop today, Company Managing Director, Mr Apoorva Mehrotra said Zambia’s literacy rate stands at 55.3 percent, with illiteracy much more pronounced in females than males.
“We believe that making a change starts with each one of us and this is why we are taking the first step to making this change starting today by launching the MAKE THAT DIFFERENCE initiative.”
“Following through our pillar of supporting communities, we are encouraging society to donate a book or a Toy at any of our Airtel Service centres starting this independence. We believe each book or toy donated will go a long way to put a smile on a child’s face and further more help educate a generation of great minds.”
Mr Mehrotra was flanked by Zambia’s renowned motivational speaker Felix Galamukani Banda who is a teacher by profession and Ms. Chola Lungu, an educationalist and Mandela Washington Fellow who have come on board to support the initiative.
The MAKE THAT DIFFERENCE initiative will run from October 22nd to November 30th 2018 and members of the public are encouraged to donate a book or toy or even both by taking them to any Airtel Service Centre for collection and thereafter distribution.
After the collections have been made, some of the Orphanages that have been identified as beneficiaries across the country include Mother Theresa Orphanage (Lusaka), Chilela Balanda (Solwezi), Nsakwe Orphanage (Ndola), Village of Hope (Kitwe), Chikuku Orphanage (Kasama) and many more to be announced during the donation.
Mr Mehrotra concluded by saying Airtel was not only committed to providing cutting edge communication technology, but also dedicated to changing lives of the less privileged in society and hoped that this initiative would encourage other corporates to get involved as there is power in partnerships.
Source: Airtel Zambia
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